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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. I started at Ryan Seacrest Productions; then, I went to E!

Agencies 306
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How to Promote Your Business as a Freelancer

Success

Jennifer Goforth Gregory, author of The Freelance Content Marketing Writer , offers insights into how to promote your business and says a great way to brainstorm new clients is by starting with the audience you understand and then thinking about various products they buy. You can have as many niches as you want,” she says.

Promotion 264
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How My Old Job Secretly Prepared Me to Build a Thriving Business

Entrepreneur.com

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2025 112
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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.

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Tips and Resources to Scale Your Small Business

Success

When Logan Shinholser, owner and CEO of the Contractor Growth Network in Charlotte, North Carolina, graduated from college in 2014, he started providing marketing services for his father’s pond construction, repair and cleaning business in Maryland. “I Some may be business owners, but they don’t have to be,” Marshall says.

Finance 290
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The 10 Best Freelance Gigs—And What You Need to Get Started in Each

Success

Social media manager What it is: According to ZipRecruiter , responsibilities include creating social media strategies and content for social media marketing, which can include videos, content calendars and email blasts. Below, freelancers share the ins and outs of life in each industry and some tips for those just starting out: 1.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

“We also see the rise (and sometimes fall) of platforms like Discord or Clubhouse that are enabling brands to have personalized conversations without guerrilla-style efforts,” says Sarah Remesch, founder of 270M, an agency specializing in talent management and influencer campaigns.