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Content Is King—Except When It Refers to Creative Works

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That’s what British actor Emma Thompson says is happening when people call her work “content.” Creatives are speaking up, scrutinizing the connotation of the word, and thinking critically about art vs. content, after the famed Love Actually star pushed back on the term at the Royal Television Society conference in September.

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The “World Footprints” Podcast Shares Untold Stories for Socially-Conscious Travelers

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Since owning horses would be an expensive venture, they opted to create a travel agency. “We We started it [the travel agency] with the intention of making sure our clients had a transformative travel experience,” says Tonya. At the time it was too difficult for them to run a podcast and travel agency.

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Will Google Generative AI Search End the SEO Industry?

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Content marketer Julia McCoy posted a video posing the question, “Is SEO officially dead? Ranking: The search engine ranks all the websites it discovers using the keywords in the content, the type of content that is on the page, how recently the page was updated and how users have engaged with the websites in the past.

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Niké Ojekunle Got Scammed. Now She’s Helping Others Avoid the Same Fate By Advocating for Financial Literacy

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But when a group called the Carter Agency reached out, the offer was a good one. She wanted someone else to take the wheel for a bit, and the talent agency’s website listed Netflix, Amazon and the NFL as “strategic partners.” It’s not an accident that the Carter Agency and other organizations like it primarily scammed women of color.

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What If You’re Not Actually A Coworking Space?

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This was a huge takeaway from my recent conversation about brand strategy for coworking spaces with Jason Vana from SHFT Agency. As an example, Vana describes a space for digital creatives that has studios, equipment, training, in-house content strategists and a community of creatives to collaborate with. Easier said than done.

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Deconstruct Your Office Into Core Resources To Rebuild Productivity

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This reinforces the need for expanded digital content as well as better systems to share individual knowledge. Process & Results Start with stored information as this is the most critical resource and takes into account not only digital content but also employee knowledge, ideas, and experiences.

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How To Hire And Manage Freelancers, According To Experts

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The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.