The Rise of Coworking Lifestyle Brands
Small Business Labs
NOVEMBER 16, 2017
They are becoming lifestyle brands. " In other words, a lifestyle brand built around empowering women in all phases of life. These spaces are also lifestyle plays to a certain extent. But The Winged seems to us to be one of the first attempts to turn coworking into a much broader lifestyle brand. Coworking has always been about much more than just a place to work.