Experts Say You Probably Don’t Really Know How to Brainstorm
Success
JUNE 4, 2022
He popularized the idea that problem-solving and innovation are enhanced by harnessing a group’s collective knowledge and building on each other’s ideas. Here’s what Paulus and other experts say works: • Paulus favors informing the brainstorming group of the subject in advance of the meeting. Plenty of people agree with him.
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