Verizon’s Arbitrary Pricing Leads to Customer Confusion
Make or Break Moments
AUGUST 9, 2011
Customer Moments Perceptions Resolving Conflict pricing issues product pricing rebate forms setting prices VerizonThere are three schools of thought on product pricing: Set it and forget it Set it and haggle Leave it open for interpretation We are used to the price being the price and unless there is a coupon or special, the marked price is what you are expected to pay. Conversely, if you have traveled [.].