Market Research: Your Startup’s Blueprint to Thrive
Success
MAY 26, 2025
Find Your People Define your target market based on factors like age, lifestyle, income and buying habits. Away In 2015, Away co-founders Steph Korey and Jen Rubio scoured social media, spotting complaints about suitcases that werent stylish or practical. Think of market research as your business’s safety net.
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