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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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Content Is King—Except When It Refers to Creative Works

Success

From filmmakers and actors to writers and designers and artists, the word “content” has become a catch-all for creative work across industries, and lacks specificity, to Thompson’s point. Another creative, an editor in the parenting journalism industry who wishes to remain anonymous, says, “I grapple with this all the time.

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The Rise of Independent Worker Teams: Fiverr's Studios and Upwork's Agency Experience

Small Business Labs

" The boutique agencies Upwork refers to are small service firms, most of which utilize freelancers as part of their project teams.  Cloud computing is clearly not the only trend driving freelancer teaming and the growth of boutique consulting firms and agencies.

Agencies 191
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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.

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Customizing Coworking Spaces for Niche Markets: Smart Strategy Or Risky Move?

Allwork

Specialized spaces within coworking environments are trending, providing tailored amenities and designs for niche industries to foster creativity and collaboration. Coworking operators can leverage opportunities by offering industry-specific services, fostering strong communities, and creating targeted marketing strategies for niche sectors.

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Authentic Marketing After the Pandemic with Ron Tite

Success

In this episode of On Your Terms , Ron Tite, the founder and CEO of marketing agency Church+State, chats with host Erin King about marketing in the wake of the pandemic. He states, “There’s nothing more powerful in marketing than a consumer or a prospect saying ‘Ha! I’ve never seen that before.’”

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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

For example, “Create a 30-day social media calendar and captions for five posts per day. What it produced was not at all in line with my voice, but sounded more like a high-school cheerleader: “Ready to make a real impact in your industry and feel immense pride in your business? Human ingenuity isn’t obsolete, after all.