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Once Upon a Time in Marketing: The Power of Storytelling

Success

If two products are equal in value with the same benefits and outcome, we will choose the product that we connect to emotionally every time. Guber points to Under Armour, the athletic wear maker that capitalized on an untapped mass market for performance apparel by positioning the customer as the star of their own story.

2003 279
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Could Artificial Intelligence Eliminate Internships?

Allwork

Although the emergence of AI LLMs provides consumers with chatbots that iterate upon themselves, these tools are more similar to hyper-complicated, yet conditional, if-else statements than intelligent systems capable of outsmarting humans.

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Email Copywriter Chris Orzechowski Divulges Some of His Email Marketing Trade Secrets

Success

But that didn’t stop him from writing copy for the luxury timepiece brand Filippo Loreti in 2016, a campaign that raked in more than $5 million in just 30 days to become the 18th largest Kickstarter campaign at the time. His secret: Before writing a word, he bought a watch and became the customer he was trying to connect with.

Email 227
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8 Ways to Mindfully Optimize Your LinkedIn Profile for Maximum Exposure

Success

New research published in Scientific American expands upon one of the most cited research papers about the power of acquaintances,“The Strength of Weak Ties” by sociologist Mark Granovetter. If you are an employee, your marketing director would likely be thrilled to give you a graphic to use here. Unsure what you’d like to convey?

Skills 289
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Key Coworking Trends To Watch In 2024

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This year is all about doubling down on the things you know and love, including innovative technologies , sustainability initiatives and the artsy, laid-back environment that gets you inspired every time you’re there. Say you are a CEO who needs people on site a few days a week: why lease a space you won’t need half the time?

2024 283
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From Learning To Earning: How To Use AI To Get Your Next Promotion

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81% of surveyed professionals feel that AI will help them progress in their careers, whether by saving time, strengthening their networks, or changing the way they work. Knowing how to use the technology isn’t enough: to leverage your proficiencies to make a real career change, you’ll need to know how to market your skills.

Promotion 290
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How to Drive Traffic to Your Website and Increase Brand Awareness

Success

In this week’s episode of SUCCESS Line , we get granular, diving deep into the fundamentals of branding, positioning and marketing. . We first focused on which website he should pour energy into, and then I walked him through the tangible tools he can use to market his brand online and achieve consistent and predictable growth. .

Learning 279