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PR is Too Expensive for Some Small Businesses. Here’s How to DIY It.

Success

Yet, sometimes major PR firms quote prices that are beyond what a small business can afford, with some reports showing even smaller boutique agencies costing $120,000 annually. They all came to us running into the same frustrating block of plateauing on their social media pages and wanting to grow beyond their Instagram followings.

Expenses 162
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Grief Forced Me to Step Away From My Company. These 5 Systems Made It Possible.

Entrepreneur.com

You take great pains to line up coverage, prep clients, schedule out social media posts and hope nothing unexpected comes up while youre away. Social media didnt miss a beat. Social media posts were scheduled out a month in advance. But life doesnt always give you a heads-up. Money still came in.

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How My Old Job Secretly Prepared Me to Build a Thriving Business

Entrepreneur.com

About eight years into my 15-year career as a reporter and anchor for Canadas largest private broadcaster, I started building a real estate-focused marketing agency. Over time, that agency grew quietly in the background. That made building a content-driven agency much easier. In the newsroom, side hustles were frowned upon.

2025 117
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How to Turn Big Business Moments Into Lasting Brand Momentum

Entrepreneur.com

Social media retargeting to stay top-of-mind by serving tailored ads, exclusive content, such as access to a demo, case studies or whitepapers. Turn outreach into a game with incentives for actions like sharing content, completing surveys or interacting on social media. Apply now to join.

2025 114
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Take Control of What Your Online Presence Says About You

Entrepreneur.com

The tone of your website, the energy of your social media, the words in your emails — they all need to point in the same direction. Regularly update your content, interact with your audience and stay active on social media. A decent headshot and a few blog posts do not build trust. Ignoring alignment.

2025 119
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Why Skipping This One PR Move Could Stall Your Startup's Growth Before It Even Begins

Entrepreneur.com

Some PR agencies now specialize in short-term launch campaigns — no expensive retainer required. These firms often have pre-existing media relationships and know exactly how to turn your launch into a headline. 5000, Gator100 and Gold Stevie Award-winning agency. Dont have time? But you dont have to do it all yourself.

2025 124
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Ready to Get Off the Social Media Hamster Wheel? Discover the Platform That Actually Boosts Your Discoverability

Entrepreneur.com

Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC Home Home Breadcrumb Arrow Growing a Business Breadcrumb Arrow Marketing Ready to Get Off the Social Media Hamster Wheel? Related: With the Rise of AI and Social Media-Driven Search, How Can Businesses Adapt Their SEO Strategies?