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Gigi Gorgeous: How to Stay Grounded When Social Media Is Your Full-Time Job

Success

Staying grounded in social media is a constant challenge. Working on social media (professionally) takes everything up a notch. It helps to know your purpose before launching a social media career. Whether you want to create content on YouTube, TikTok or Instagram, you’ll face the same question each day.

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Content Is King—Except When It Refers to Creative Works

Success

That’s what British actor Emma Thompson says is happening when people call her work “content.” Creatives are speaking up, scrutinizing the connotation of the word, and thinking critically about art vs. content, after the famed Love Actually star pushed back on the term at the Royal Television Society conference in September.

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Meta’s Movie Gen May Be a Double-Edged Sword When It Comes to Content Creation

Success

In a major development, Meta has announced the upcoming launch of a groundbreaking AI-powered video and editing tool for Reels that will revolutionize social media content creation and the future of digital communication—at least according to Mark Zuckerberg. Zuckerberg is eager to differentiate Meta in the market.

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Are your work communications professional? Are you sure?

ProAssisting Blog

I see this all the time at the advertising agency when either as an intern or new hire just out of college, no matter if you’re out on the town for a couple drinks with your college crew versus communicating with a client/partner/sr. executive at work, there is no difference in the quality and tone of their communication.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. Now, the platform is a resource for life advice and how-to content. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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The 10 Best Freelance Gigs—And What You Need to Get Started in Each

Success

Others make a living dog walking or pet sitting, performing task-based gigs, delivery driving, providing home improvement services, managing social media or transcribing audio files. Words of advice: “Get experience however you can,” says Christina Catania, freelancer and founder of Burro Social Co. in Los Angeles.