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Saving Starbucks: What We Can Learn From Brian Niccol’s Vision to Refocus the Coffee Giant

Success

The strategy behind alleviating consumer guilt in a new age of consumerism In 2012, social critic and philosopher Slavoj Žižek argued that the Starbucks experience in the early 2000s mastered a crucial marketing strategy: alleviating consumer guilt. I admire the ingeniosity of this solution. It didn’t work.

Learning 264
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How to Create Strategic Partnerships

Success

Make it explicit that you want to learn everything you can about them in short order,” Gage says. Proof it works: Schaus’s profits grew by 15% from 2011 to 2012 as a result of her partnerships. In 2012 I passed along between 35 and 40% of the work that came my way. Then call up past business partners, employers and employees.”

2012 246
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For Mi Golondrina, Hispanic Heritage Is More Than a Month

Success

Lynch, her parents and three brothers would connect with local people, indulge in authentic foods, learn histories and experience the cultures. Mi Golondrina began to take shape in 2012 on a trip Lynch took to Oaxaca, where she met artist Roberta Ángeles Ojeda. Pieces are hand-embroidered before being passed on to be crocheted.

Clothes 290
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How to Implement a Zero Waste Business Strategy

Eco-Office Gals

From post-consumer materials in products to biodegradable packaging, shoppers actively look for good environmental stewards when they make purchases. If you’re a business leader or decision-maker interested in zero waste, learn how to develop an effective and sound strategy. sent to landfills by 2012, 75% by 2020 and 90% by 2040.

2004 230
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Business Spotlight: How Cox Enterprises Successfully Promotes Sustainable Employee Behavior

Eco-Office Gals

Within the platform, there are more than 700 environmental actions employees can undertake, from holding a virtual meeting instead of traveling to purchasing a vehicle with improved fuel economy. Visit www.CoxCSRReport.com to view the complete report and learn more about our sustainability efforts, employee engagement and much more.

Promotion 189
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Measuring the Impact of Social Media

Customers Rock!

As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment. They believe that it is there, and they keep looking for it even though it eludes them. Sanuk is another example.

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Where can you find the 12 Deals of Christmas?

Office Dynamics

It''s a great way to close out the year and get you some great deals on products you might be purchasing for yourself or everyone in your office. Purchase any book authored by Joan Burge or Jasmine Freeman pick another (by either author) for free. Did you miss the 2012 Annual Conference for Administrative Excellence ?

2012 100