Stand Out from the Competition: How to Define and Use Your Home-Based Business’s Unique Selling Proposition (USP)
Tips From T. Marie
APRIL 25, 2023
Then you need a unique selling proposition (USP)! A USP is a one-sentence description of what makes your business unique and valuable to its target audience. So, how do you create a USP ? Once you have identified your USP, you can use it to guide your marketing and sales efforts.