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There was a time in the early 2000s when Starbucks ruled coffee culture. A $2 cup told the world you were living modern, moving fast and sipping with status. Starbucks expanded quickly in China, too, appealing to a youthful, urban market that was embracing the same surge in takeaway coffee seen across the U.S. For years, it stood out as one of the most visible and prominent U.S. brands across the nation.
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