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Time Is Your Most Valuable Resource—Don’t Waste It

Success

Learning how to budget your attention is an essential skill in the Attention Economy. Because every once in a while when you look again, you might get a winner (or a good email) so you keep checking in case there’s a random surprise waiting for you. Remember that Facebook makes money on all of the ads you see.

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7 Types of Competitive Advantages and How to Develop Yours

Success

If your budget is too limited to offer competitive salaries, what other perks do you offer ? As a personal example, I had a client who offered two night classes with equal marketing budgets. The client reaction was to pour nearly all of the marketing budget into the failed offering rather than grow the successful one.

Budget 274
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PR is Too Expensive for Some Small Businesses. Here’s How to DIY It.

Success

“As a part of my marketing strategy, I’d go live on Facebook each week and talk about the importance of visibility for personal brands. After a couple Zoom calls, we realized there was a huge need for brands that didn’t necessarily have the budget for a big PR campaign but still wanted to be visible outside of their social media pages.”

Expenses 157
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How to Promote Your Business as a Freelancer

Success

Understanding the psychology behind the funnel can help expand awareness, grow an email list and sell your services. How to promote your business online: Newsletters and email marketing Sharing insights and valuable resources organically encourages readers to recommend you to their network.

Promotion 261
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The Personal and Professional Benefits of Being an Involved Alumni

Success

Donating keeps you on active email lists so that you find out about opportunities happening in your area and events that might be of interest,” O’Sullivan says. “I We attended different colleges and had no mutual friends, even on Facebook!” “If you do feel you benefitted from your school or organization, start giving back financially.

Resume 261
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Ep 240: Joe Rare on Email Management and Working with a Virtual Assistant Team

The Leader Assistant Podcast

In this episode of The Leader Assistant Podcast, Joe talks about recruiting, training, and managing virtual assistants, email management, tips for business process standardization, and the biggest mistake he’s ever made in working with an assistant. Join my email list here if you want to get an email when a new episode goes live.

Email 108
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Who Needs an Office? 10 Entrepreneurs Weigh In on the Future of Virtual Work

Success

If you are on a shoestring budget, utilize services like Stark Office Suites or Regus, which will keep your overhead to a minimum,” she says. “I Cliff Michaels, the former president of EO Los Angeles, recommends HootSuite as a simple one-click to push messages on Facebook, Twitter and other social media.

Basecamp 298