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Success
MARCH 10, 2024
It’s only natural for companies to consider podcast advertising as a place to target new and existing audiences. Sharon Taylor, the senior vice president of podcast strategy and product operations at Triton Digital, says podcast advertising revenues continue to grow by double digits each year, a level of growth not seen in other mediums.
Success
FEBRUARY 25, 2023
The essence of edgy advertising humor is that it makes people think, tells the truth and says what people are thinking. The biggest waste of advertising money is when you get no reaction,” Verdi says. The biggest waste of advertising money is when you get no reaction,” Verdi says. And the edgy part? Is that for every brand?
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Allwork
APRIL 22, 2024
However, even though there are benefits to advertising your center across multiple channels, your pricing should be far less diverse. If your space is advertised by aggregators at different prices, it can trigger multiple problems for your center, including cross-channel shopping, price erosion, and brand devaluation.
Small Business CEO
JUNE 21, 2020
It’s no secret that businesses often rely on their advertising strategies to promote growth and success. This is where a creative advertising agency can come in to help your brand succeed. Here’s why a business needs a local creative advertising agency. What Are Creative Advertising Agencies?
Small Business CEO
DECEMBER 29, 2021
Dozens of sellers might be offering the same products as you, and the only thing separating you from them can be your advertising strategy. Amazon advertising isn’t always easy to understand when you’re new to the world of online selling. Photo credit: Tumisu. Using a Google Ad Strategy for Amazon Ads.
Workplace Insight
JANUARY 14, 2024
AI-focused roles now make up 27 percent of all tech jobs being advertised in the UK, according to a new report from Thomson Reuters. An analysis of 6,073 live tech roles advertised online in January 2024 found that 1,652 roles fundamentally required AI skills.
Small Business CEO
SEPTEMBER 1, 2021
No, the term ‘OOH advertising’ isn’t simply reserved for advertising that might make people literally say “Ooh!” – even if that’s the effect you’re aiming for. You might also sometimes see OOH advertising referred to as ‘out of home advertising’ – but, whatever exactly you call it, you can see it in various places outside.
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