How One Entrepreneur Capitalized on a Niche Singles Market: Jewish People on Christmas Eve
Success
NOVEMBER 29, 2022
He and a friend thought up a name: the Matzoball ® , in reference to the starchy ball in the center of the traditional Jewish comfort soup. After ample marketing (he even delivered matzo ball soup to radio stations so the DJs would let him promote his party), he sat back and hoped for the best. It was a huge success ,” he says.
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