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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

They are coming: Taylor, Travis and about a zillion other people are headed to Las Vegas to witness the festivities for Super Bowl LVIII—and small businesses across the city are hoping to capture the economic boost through Super Bowl promotions and preparations. They are well-known for their humorous marketing related to their product.

Promotion 279
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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Our product was positioned to members for retention purposes: Stay a member in December and get a free gift for a friend. We focus on offering these types of experiences because it is not enough to rely on the features or benefits of your product. It is a ‘let us take care of a gift on your list’ strategy,” she says. “We

2023 298
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From PJs to Profits: 10 More Unique Home Business Ideas You’ll Love!

Tips From T. Marie

These are a mix of services based and product-based business ideas. Whether you have a passion for self-care, gourmet snacks, or eco-friendly products, creating customized subscription boxes can be a profitable venture. Startup costs primarily involve purchasing additional equipment and marketing your services.

Equipment 174
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Want to Improve Customer Satisfaction? Have an Inclusive Marketing Plan in Place

Success

Given the dramatic shift in our country’s demographics, it’s critically important that more brands market their products and services inclusively. In 2022, approximately “74% of the general population felt that their purchasing decisions were influenced by their ethical beliefs,” according to Latana’s Ethics in Marketing Report.

2019 246
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TikTok Is Here to Stay—Is Your Brand Ready?

Success

Now, the platform is a resource for life advice and how-to content. This data is especially important when considering that 74% of all consumers rely on social media for purchasing decisions, and nearly half use the platforms to discover new brands. Media conglomerates keep track of content that users like, search or post.

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How to personalize customer service correspondence via email

Workplace Insight

For example, concise emails suit busy professionals, while tech-savvy users may prefer links to relevant content. By analyzing preferences and behaviors, businesses can craft personalized content, offers, and recommendations, enhancing relevance for each recipient.

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Should You Work With A Virtual Office Wholesaler?

Allwork

It’s in our interests to create as big a client base for your products as possible. Smaller and independent centers in particular benefit from this model, as they can access a broader audience without having to invest heavily in promotional activities. Cost-efficient reach and visibility. We create markets. Streamlined operations.