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4 Brand Strategy Principles to Keep In Mind For Your Small or New Company

Success

The marketing of Lululemon, however, is the tactical ways they introduce their activewear, such as social media , newsletters and e-commerce. What’s in it for an audience to purchase your brand?” Maxwell often finds many companies aren’t clear on these answers, or address questions initially by discussing logos and colors.

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How Humor and Honesty Have Helped Here We Flo Break Into a Crowded Marketplace

Success

Whatever unique spin these companies take, they’re all trying to chip away at the three behemoths—Procter & Gamble, Kimberly-Clark and Edgewell Personal Care, which accounted for 78% of U.S. tampon sales in 2023, according to Euromonitor International. Landing shelf space at the U.K.’s

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How Haley Ingram of Coffee & Contracts Used Influence to Build Her Business and Partnerships to Grow It

Success

While many on social media refer to their jobs as influencers, there are those who exert sway by simply doing something that others want to emulate. Ingram, who had been a marketing intern for a real estate company in college, turned to designing templates in Canva to generate potential leads on Instagram.

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7 Ways to Position Yourself as an Admin Leader

Eat Your Career

My blog was actually purchased by a start-up company (an online community for admins) and I was hired to help build it. I eventually started my own company providing career coaching and training—and the rest is history! The International Association for Administrative Professionals is the leading association for admins.

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It’s time to review (or create) your document retention policy

BMT Office Administration

Worried that your company might not have a particular document on hand if the IRS conducted an audit? Creating an effective documentation retention policy involves reviewing company and human resources requirements, state law, federal law, industry and governmental regulatory requirements, and insurance policies.

Policies 105
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Stay organized and secure with electronic records management

BMT Office Administration

She also explained that the only items she actually tossed were some electronic mail printouts from last year that were originally sent to the account of a person no longer with the company. Many serve as supporting evidence when the company files taxes or gives reports to other federal agencies. The need for company policies.

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Elevate Your Elevator Speech

The Office Professionals Place

Good elevator speeches contain the following:  Your name and job title  The company you work for  What your company does  Your latest achievement or accolade whether personal or professional. I work for Crystal Palace a company that sells prime crystal products. Hi, my name is Kim Harwood.