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Gigi Gorgeous: How to Stay Grounded When Social Media Is Your Full-Time Job

Success

Staying grounded in social media is a constant challenge. Working on social media (professionally) takes everything up a notch. It helps to know your purpose before launching a social media career. But knowing what you want to do on social media isn’t enough. Gigi joined YouTube in 2008.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. In fact, when first launching, SparkToro opted to outsource talent rather than add more in-house team members. Slowly introduce them to the team and clients.

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Other costs are not quite as obvious.

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Using Social Media to Build Relationships

Customers Rock!

A lot of businesses love social media because they feel it helps them spread the word about their organization and what they do. However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents.

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Recruiters Must Use These Powerful Strategies To Attract Top Candidates Via Instagram

Recruit CRM

If you're not aware of the immense power that Instagram holds then beware since it's one of the most used social media platforms in the world and there's a high probability for you to find your next suitable candidate here. Keep in mind that brand image is utterly significant in social recruiting.

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It’s Time to Get Competitive! Facebook Contests May Lead to More Customers

Small Business CEO

As a business owner, you may be updating your Facebook, Twitter, and even LinkedIn pages on a daily basis. According to a study by AllFacebook , 30% of people have participated in contests or promotion via Facebook. CeCe the Cow is the agency’s mascot — and she is quite a prize! How can you jump start a following?