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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Humanization.

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How to Turn Big Business Moments Into Lasting Brand Momentum

Entrepreneur.com

Social media retargeting to stay top-of-mind by serving tailored ads, exclusive content, such as access to a demo, case studies or whitepapers. Content could include eBooks, case studies, webinars or whitepapers that directly relate to the leads business challenges or interests. Apply now to join.

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The Ultimate PR Playbook for Coworking Spaces: 8 Winning Strategies to Stand Out

Allwork

Leverage surveys, feedback forms, and social media channels to foster open communication. Incorporate your brand story into press releases, blog articles, social media posts, and website content. Connect with them through social media, attend industry events, or participate in media networking activities.

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How to Promote Your Business as a Freelancer

Success

In the age of specialization, Gregory says that clients want writers (and other contract workers) who have experience in their topic, especially agencies. Arford suggests “creating case studies where you take people through your process and reveal how your work obtained results for your clients.

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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.

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How My Old Job Secretly Prepared Me to Build a Thriving Business

Entrepreneur.com

About eight years into my 15-year career as a reporter and anchor for Canadas largest private broadcaster, I started building a real estate-focused marketing agency. Over time, that agency grew quietly in the background. That made building a content-driven agency much easier. In the newsroom, side hustles were frowned upon.

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Your Competitors Are Winning with PR — You Just Don't See It Yet

Entrepreneur.com

Consumers often view ads with skepticism, but earned media offers credibility that money cant buy. Related: The 5 Answers You Need Before Hiring a PR Agency How PR influences sales PR doesnt drive immediate sales in the same way that direct-response ads do. He is a nationally renowned author, ecommerce specialist and media expert.

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