Inspired by Southwest Airlines’ Strategy, Ryanair Now Soars Above Them Financially
Success
OCTOBER 4, 2024
In 1988, at 27 years old, Michael O’Leary became chief financial officer, and soon, this confident and demanding young man would steer them toward a new approach. While O’Leary was confident his refined low-cost model had promise, he couldn’t have predicted he had birthed an airline that would soon take over Europe.
Let's personalize your content