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The Coworking Industry is an interesting white paper by coworking industry veteran Drew Jones, who is a partner in the boutique coworking consultancy OpenWork. The paper uses the diffusion of innovation model developed in the book Crossing the Chasm to show that coworking has reached the early majority phase. This roughly equivalent to saying coworking is beginning to enter the mainstream. MORE
We’ve talked before about the use of promotional products in your branding efforts. Today we’re going to explore ways to improve your social media presence to better reflect your brand and engage your audience. Because in 2016, if your company or idea isn’t represented on social media, you will have a much harder time finding success. photo credit: Geekia / Flickr. This isn’t just a tagline or one of those “buzz phrases.” It is the truth. MORE
Even when you spend a lot of time reviewing nice hotels you rarely find a bedroom that you can describe as “the best you’ve stayed in” but this was one of those rare times. Welcome to The Wellesley. Their website says: “Discover contemporary luxury and traditional glamour in the heart of London at The Wellesley – a Knightsbridge hotel offering discreet and uncompromising service for the discerning traveller” N o traveller would be disappointed with this hotel. MORE
As a small business, you know it’s very important that you do what you can to keep your employees happy. After all, turnover costs your company money, and in a small business, money may not be something you have much of. As an employee of a small business, it’s very important to know that your employer cares about you. If an employer shows you that you’re appreciated, it encourages you to stay there for a long period of time. photo credit: Steven Depolo / Flickr. MORE
So much to do and so little time! This seems to be one of the most common complaints in our hectic society. Whether we are at home, at study or at work, there are inevitably many demands on our time. Here are a few ways to supercharge your productivity and get everything done with minimal stress. Eat Right A healthy diet is important for so many aspects of life. It is the nutrients contained in the food we eat that gives our bodies the fuel it needs. MORE
Today’s guest post is by Tom Casano. Tom is the founder of Life Coach Spotter where you can find a coach to be happier, reach your goals, and find your true self. Ever wonder why you can be extremely productive in some areas while you find yourself stuck in others? The underlying reason is one of the biggest roadblocks you’ll ever have: Your inner critic. You are your biggest critic. While that can be helpful at times, in most cases your method of critique doesn’t work. MORE
Goldman Sachs recently released a report suggesting that blockchain is moving past the hype and that the decentralized ledger technology that Bitcoin is based on will be used across a variety of applications in the near future. We covered blockchain last year and here is our description: blockchain is a shared, distributed ledger — really a new type of database structure — that runs without a single centralized operator. MORE
During the last few years I’ve been studying buddhism with increasing curiosity. And for the last two years I’ve also applied many buddhist concepts in my day to day life. Looking back, I realize that the most profound changes in… The post 8 Things I Learned By Studying Buddhism appeared first on Dragos Roua. Spirituality & Beliefs MORE
The following is a list of idioms about multiplicative numbers ( single , double , and triple ) and their meanings. at a single blow/stroke : with one movement. at/on the double : quickly. body double : someone who stands in for another, especially in a performance. double : two servings of an alcoholic beverage, a two-base hit in baseball, or an identical person or thing. double as : serve in two capacities. double back : return to a starting point. MORE
Numerous idioms ending with the word out exist, but only a select group serve (in open form) both as verb phrases and (in hyphenated or closed form) as compound nouns; “tune out,” for example, describes the act of ignoring sensory stimuli, but one does not refer to a tune-out as an instance of such behavior, though one can, for example, either bail out or experience a bailout. MORE
Hiring the correct commercial firm to take care of your legal interests is crucial to any successful business. There are a variety of commercial lawyers in your region , each offering different sizes, specialities and experience. This guide will help you choose the best commercial law firm for your business interests and needs. Look for firms with experience within your commercial sector. MORE
Last month I asked you all to complete a survey which asked what are the big topics for discussion at the moment. What stuff should we be debating, what is going on, what should be changed and what is working well within the Assistant industry. Thanks to the hundreds of you that completed that survey. Here are the results… Are there any additional questions we should be thinking about? MORE
This is part of a series by editor Barbara McNichol to provide tips that help you write like a pro. In their classic book The Elements of Style, Strunk and White called word clutter “the leeches that infest the pond of prose, sucking the blood out of words.” Who wants that in their writing? MORE
Hiring the wrong person for the job is a costly mistake in more ways than one. According to a study conducted by the recruiting industry, the true cost of onboarding an employee at the middle management level is $240,000. That is when everything goes well and the new hire is a good fit for the job. When he or she has the external qualifications but fails to be a good fit, that cost increases to $840,000. MORE
From a business perspective, most business owners and company heads are familiar with professional insurance for their contracting or professional work, otherwise known as errors and omissions coverage. However, the risk of public liability is also present for the average company, and can bankrupt a good business with one or two bad lawsuits. Public liability: What you need to know. MORE
Every person should be made aware of the importance of personal hygiene to everyday living. From conception until death, humans come in contact with multitudes of other living organisms that share a common living environment. Some organisms can be potentially dangerous to other living beings due to their ability to cause infection. Infectious or communicable diseases are caused by pathogens and diseases can be transmitted from one person to another through physical contact. MORE
In today’s world, we often make decisions based on data, whether it’s how much to exercise or what product to buy. But what you may not realize is how many decisions are made based on the charts used to visualize that data — and unfortunately some of those charts aren’t very good. MORE
Almost every successful person freely admits that success is not a one-person job. Without a trusted support network—an “inner circle” of people to share their wisdom, experience, and belief in you—the road to success is elusive, if not impossible. Regardless of your job title, intelligence level or personal skill set, there is one certainty that always holds true: You simply cannot achieve your vision of greatness (whatever it may be) without the help of other people. MORE
In 2014 we rolled out a scholarship program for the Annual Conference for Administrative Excellence. We’ve never offered a scholarship for our administrative conference in its history – now hosting our 23rd year. We were thrilled with the quality of applications received and that the scholarship winners continued their relationship with Office Dynamics International after their experience with our event. We planned to continue to offer the program. MORE
When writers neglect to take sufficient care in forming sentences, confusion and error can easily result. The following five sentences illustrate various ways in which the wrong word order or choice of phrasing can obfuscate meaning; discussion and a revision follows each example. Various supervisors have developed their own risk assessment methodologies independently, which are not always directly comparable. MORE
Already this year, I have talked to many people in the workplace who are experiencing all kinds of changes; everything from company mergers and acquisitions (the biggest one) to job changes, project restructuring, getting a new supervisor to personal change. I have been speaking and writing about change for 25+ years. It is one of my favorite topics to speak on because everyone has to deal with change personally and professionally. MORE
These days, it’s not a question of if – but when – your organization will digitally transform itself. The real unknown may be how it will take place. If the transformation is done poorly, then a company’s very survival might be at risk. But if it’s done right, then the organization may evolve into an enterprise that is more agile, more competitive and more innovative. Much of this, of course, depends on senior leadership. MORE
There are more ways to lose money in business than to make money. In fact, if you’ve been in business for any length of time, you know this adage can ring very true. Here are a few mistakes that have killed even successful businesses. Too Many Meetings. The 1980s called — they want their meetings back. If you spend more time in meetings than you do making sales, then your business is in trouble. MORE
When a writer wishes to call attention to a dubious or specious claim or to a person of questionable honesty, two forms of shorthand are available: scare quotes and sneer words. Scare quotes are quotation marks framing a word or phrase to call attention to it and point out that the writer does not accept the word or phrase as valid or that the writer is casting aspersions. For example, one might write, “Several ‘experts’ were unable to provide a convincing explanation.” MORE
The voice that you must trust the most is the one that combines the voice from the past and the voice from the present. The voice from the past is the one that at least gave some thought to some of the intentions that you had. This voice wanted to ensure that you – in the present day – would give these intentions some form of your attention. Now this doesn’t mean that you necessarily do these things you intended. MORE
Are you still using outdated resume writing tips ? The world has changed a lot since the Internet came out with resume writing tips. Recruiters are now spending less time reading resumes – and unnecessary information may lead to your resume being put into the bottom of the pile. A free online resume builder may help but you should also watch out for the following tips for writing a resume as they are no longer recommended in today’s job-hunting market. Stuff Your Resume with Keywords. MORE
Thinking of taking on an online study program ? A parttime online study program is a great way to get a higher educational degree while balancing your professional and personal life effectively. It will allow you to finance your degree while holding your current job. At the same time, you can also make the expenses associated with your degree program more manageable. Of course, part-time online study programs are longer than the regular ones. MORE
If you have been following JTL Services, Inc.’s s online presence through our jobadviceblog.com site, then you may have noticed a few changes. The biggest change is the addition of our Millennial Corner, a section of our blog that highlights and discusses many aspects of the millennial generation entering the job world and interacting with those … Continue reading We Hired Him! MORE
Are you finding out that you need to learn how to overcome procrastination ? Procrastination is as bad as it sounds. Do you always put off what you have to do until the last minute, panic right before the deadline, or put yourself in an emotional rollercoaster almost every week? The causes for this kind of behaviour are many and they can be very private. They can range from fear of failure to simple laziness. The good news is that you can overcome this behavior if you decide to. MORE
Ever been in dire need of topics for small talk conversation ? You come across someone you know but aren’t interested enough to engage in any serious conversation right now. You might not be in the mood, or you may not rate the person that high to waste calories on. The circumstances are such that you can’t escape gracefully. Just the next 5-10-20 mins is all you care about at this point. Once you’re past this heat, you plan to “keep on rockin’ in the free world”. MORE
It’s common for clients and in-house content marketers to shift their focus and retool their strategy after the initial launch. Managing SEO, inbound links, and social traffic is a learning experience, and many realize that their goals have changed. photo credit: Geoffrey Wiseman / Flickr. Unfortunately, changing your plans can get expensive when it’s not done right. Here are a few ways to improve your content marketing to meet your goals, without driving your budget into the ground. MORE
On this episode of The Productivityist Podcast, I’m featuring the Productivity Powerhouse Panel Blab that Steve Dotto ( DottoTech ) and Erik Fisher ( Beyond The To Do List ) did with me on the topic of priorities. This episode is a little longer than usual – these panel discussions last an hour – and the audio quality will be different because it is ripped from the Blab we did. MORE
The oft-misunderstood hyphen is often left out of a phrase because of confusion about (or ignorance of) its purpose; occasionally, perplexity about the hyphen’s function is the cause of extraneous use, as shown in the examples below. The mother-of-two said she had never seen anything like it before. The simple descriptive phrase that provides more detail about the person requires no hyphenation: “The mother of two said she had never seen anything like it before.” MORE
If you have been following JTL Services, Inc.’s s online presence through our jobadviceblog.com site, then you may have noticed a few changes. The biggest change is the addition of our Millennial Corner, a section of our blog that highlights and discusses many aspects of the millennial generation entering the job world and interacting with those […]. The post We Hired Him! appeared first on JTL Services Inc. MORE
Work a Little, Play a Little: A New Retirement Strategy from the New York Times covers the growing trend towards people working part-time in retirement. As we reported last week, record numbers of Americans are working past 65. They are doing so for a variety of reasons, including financial need, wanting to stay engaged and simply enjoying work. MORE
In the context of anatomy, a sinew is “a strong fibrous cord serving to connect a muscle with a bone or other part.”. Figuratively, usually in the plural, sinew connotes strength, as in this much-repeated quotation from Cicero: “The sinews of war are infinite money.” ” The adjective for sinew is sinewy. When I hear or read the word sinewy applied to a person, I think of muscles, strength, and healthy leanness. In the context of cooking, sinewy is applied to cuts of meat. MORE
If you’ve ever caught yourself admiring some type of construction work–whether it be vinyl siding, paint, carpet, whatever–you may also find yourself thinking of doing that type of work as a career, especially if your current employment is stagnant, unfulfilling, or insecure. The fact that you are inspired by the work of others shows that you have a heart for the trade. MORE
The term “lean writing style” is not new to literary criticism. Dashiell Hammett is the American writer most cited as the master of it. However, the recent spate of how-to articles urging writers of all genres to hone a “lean writing style” may have more to do with the world of computing than with literature. MORE
Small Business Labs
MAY 23, 2016
The Coworking Industry is an interesting white paper by coworking industry veteran Drew Jones, who is a partner in the boutique coworking consultancy OpenWork. The paper uses the diffusion of innovation model developed in the book Crossing the Chasm to show that coworking has reached the early majority phase. This roughly equivalent to saying coworking is beginning to enter the mainstream.
Practically Perfect PA
MAY 26, 2016
Last month I asked you all to complete a survey which asked what are the big topics for discussion at the moment. What stuff should we be debating, what is going on, what should be changed and what is working well within the Assistant industry. Thanks to the hundreds of you that completed that survey. Here are the results… Are there any additional questions we should be thinking about?
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Dumb Little Man
MAY 23, 2016
Are you finding out that you need to learn how to overcome procrastination ? Procrastination is as bad as it sounds. Do you always put off what you have to do until the last minute, panic right before the deadline, or put yourself in an emotional rollercoaster almost every week? The causes for this kind of behaviour are many and they can be very private. They can range from fear of failure to simple laziness. The good news is that you can overcome this behavior if you decide to.
Productivity Bits
MAY 26, 2016
So much to do and so little time! This seems to be one of the most common complaints in our hectic society. Whether we are at home, at study or at work, there are inevitably many demands on our time. Here are a few ways to supercharge your productivity and get everything done with minimal stress. Eat Right A healthy diet is important for so many aspects of life. It is the nutrients contained in the food we eat that gives our bodies the fuel it needs.
Small Business Labs
MAY 26, 2016
Goldman Sachs recently released a report suggesting that blockchain is moving past the hype and that the decentralized ledger technology that Bitcoin is based on will be used across a variety of applications in the near future. We covered blockchain last year and here is our description: blockchain is a shared, distributed ledger — really a new type of database structure — that runs without a single centralized operator.
Practically Perfect PA
MAY 22, 2016
Even when you spend a lot of time reviewing nice hotels you rarely find a bedroom that you can describe as “the best you’ve stayed in” but this was one of those rare times. Welcome to The Wellesley. Their website says: “Discover contemporary luxury and traditional glamour in the heart of London at The Wellesley – a Knightsbridge hotel offering discreet and uncompromising service for the discerning traveller” N o traveller would be disappointed with this hotel.
Dumb Little Man
MAY 26, 2016
Every person should be made aware of the importance of personal hygiene to everyday living. From conception until death, humans come in contact with multitudes of other living organisms that share a common living environment. Some organisms can be potentially dangerous to other living beings due to their ability to cause infection. Infectious or communicable diseases are caused by pathogens and diseases can be transmitted from one person to another through physical contact.
Administrative Professionals Pulse brings together the best content for administrative professionals from the widest variety of industry thought leaders.
Small Business Labs
MAY 24, 2016
Work a Little, Play a Little: A New Retirement Strategy from the New York Times covers the growing trend towards people working part-time in retirement. As we reported last week, record numbers of Americans are working past 65. They are doing so for a variety of reasons, including financial need, wanting to stay engaged and simply enjoying work.
Office Dynamics
MAY 26, 2016
Almost every successful person freely admits that success is not a one-person job. Without a trusted support network—an “inner circle” of people to share their wisdom, experience, and belief in you—the road to success is elusive, if not impossible. Regardless of your job title, intelligence level or personal skill set, there is one certainty that always holds true: You simply cannot achieve your vision of greatness (whatever it may be) without the help of other people.
Dumb Little Man
MAY 24, 2016
Are you still using outdated resume writing tips ? The world has changed a lot since the Internet came out with resume writing tips. Recruiters are now spending less time reading resumes – and unnecessary information may lead to your resume being put into the bottom of the pile. A free online resume builder may help but you should also watch out for the following tips for writing a resume as they are no longer recommended in today’s job-hunting market. Stuff Your Resume with Keywords.
On The Job
MAY 23, 2016
These days, it’s not a question of if – but when – your organization will digitally transform itself. The real unknown may be how it will take place. If the transformation is done poorly, then a company’s very survival might be at risk. But if it’s done right, then the organization may evolve into an enterprise that is more agile, more competitive and more innovative. Much of this, of course, depends on senior leadership.
Job Advice Blog
MAY 25, 2016
If you have been following JTL Services, Inc.’s s online presence through our jobadviceblog.com site, then you may have noticed a few changes. The biggest change is the addition of our Millennial Corner, a section of our blog that highlights and discusses many aspects of the millennial generation entering the job world and interacting with those […]. The post We Hired Him! appeared first on JTL Services Inc.
Office Dynamics
MAY 23, 2016
Already this year, I have talked to many people in the workplace who are experiencing all kinds of changes; everything from company mergers and acquisitions (the biggest one) to job changes, project restructuring, getting a new supervisor to personal change. I have been speaking and writing about change for 25+ years. It is one of my favorite topics to speak on because everyone has to deal with change personally and professionally.
Dumb Little Man
MAY 27, 2016
Ever been in dire need of topics for small talk conversation ? You come across someone you know but aren’t interested enough to engage in any serious conversation right now. You might not be in the mood, or you may not rate the person that high to waste calories on. The circumstances are such that you can’t escape gracefully. Just the next 5-10-20 mins is all you care about at this point. Once you’re past this heat, you plan to “keep on rockin’ in the free world”.
On The Job
MAY 25, 2016
In today’s world, we often make decisions based on data, whether it’s how much to exercise or what product to buy. But what you may not realize is how many decisions are made based on the charts used to visualize that data — and unfortunately some of those charts aren’t very good.
Productivityist
MAY 26, 2016
Today’s guest post is by Tom Casano. Tom is the founder of Life Coach Spotter where you can find a coach to be happier, reach your goals, and find your true self. Ever wonder why you can be extremely productive in some areas while you find yourself stuck in others? The underlying reason is one of the biggest roadblocks you’ll ever have: Your inner critic. You are your biggest critic. While that can be helpful at times, in most cases your method of critique doesn’t work.
Office Dynamics
MAY 27, 2016
In 2014 we rolled out a scholarship program for the Annual Conference for Administrative Excellence. We’ve never offered a scholarship for our administrative conference in its history – now hosting our 23rd year. We were thrilled with the quality of applications received and that the scholarship winners continued their relationship with Office Dynamics International after their experience with our event. We planned to continue to offer the program.
Dumb Little Man
MAY 25, 2016
Thinking of taking on an online study program ? A parttime online study program is a great way to get a higher educational degree while balancing your professional and personal life effectively. It will allow you to finance your degree while holding your current job. At the same time, you can also make the expenses associated with your degree program more manageable. Of course, part-time online study programs are longer than the regular ones.
Brilliantly Better
MAY 22, 2016
During the last few years I’ve been studying buddhism with increasing curiosity. And for the last two years I’ve also applied many buddhist concepts in my day to day life. Looking back, I realize that the most profound changes in… The post 8 Things I Learned By Studying Buddhism appeared first on Dragos Roua. Spirituality & Beliefs
Productivityist
MAY 24, 2016
The voice that you must trust the most is the one that combines the voice from the past and the voice from the present. The voice from the past is the one that at least gave some thought to some of the intentions that you had. This voice wanted to ensure that you – in the present day – would give these intentions some form of your attention. Now this doesn’t mean that you necessarily do these things you intended.
Office Dynamics
MAY 25, 2016
This is part of a series by editor Barbara McNichol to provide tips that help you write like a pro. In their classic book The Elements of Style, Strunk and White called word clutter “the leeches that infest the pond of prose, sucking the blood out of words.” Who wants that in their writing?
Daily Writing Tips
MAY 24, 2016
When writers neglect to take sufficient care in forming sentences, confusion and error can easily result. The following five sentences illustrate various ways in which the wrong word order or choice of phrasing can obfuscate meaning; discussion and a revision follows each example. Various supervisors have developed their own risk assessment methodologies independently, which are not always directly comparable.
Small Business CEO
MAY 27, 2016
As a small business, you know it’s very important that you do what you can to keep your employees happy. After all, turnover costs your company money, and in a small business, money may not be something you have much of. As an employee of a small business, it’s very important to know that your employer cares about you. If an employer shows you that you’re appreciated, it encourages you to stay there for a long period of time. photo credit: Steven Depolo / Flickr.
Productivityist
MAY 23, 2016
On this episode of The Productivityist Podcast, I’m featuring the Productivity Powerhouse Panel Blab that Steve Dotto ( DottoTech ) and Erik Fisher ( Beyond The To Do List ) did with me on the topic of priorities. This episode is a little longer than usual – these panel discussions last an hour – and the audio quality will be different because it is ripped from the Blab we did.
Daily Writing Tips
MAY 22, 2016
The oft-misunderstood hyphen is often left out of a phrase because of confusion about (or ignorance of) its purpose; occasionally, perplexity about the hyphen’s function is the cause of extraneous use, as shown in the examples below. The mother-of-two said she had never seen anything like it before. The simple descriptive phrase that provides more detail about the person requires no hyphenation: “The mother of two said she had never seen anything like it before.”
Daily Writing Tips
MAY 26, 2016
The following is a list of idioms about multiplicative numbers ( single , double , and triple ) and their meanings. at a single blow/stroke : with one movement. at/on the double : quickly. body double : someone who stands in for another, especially in a performance. double : two servings of an alcoholic beverage, a two-base hit in baseball, or an identical person or thing. double as : serve in two capacities. double back : return to a starting point.
Daily Writing Tips
MAY 25, 2016
When a writer wishes to call attention to a dubious or specious claim or to a person of questionable honesty, two forms of shorthand are available: scare quotes and sneer words. Scare quotes are quotation marks framing a word or phrase to call attention to it and point out that the writer does not accept the word or phrase as valid or that the writer is casting aspersions. For example, one might write, “Several ‘experts’ were unable to provide a convincing explanation.”
Daily Writing Tips
MAY 27, 2016
In the context of anatomy, a sinew is “a strong fibrous cord serving to connect a muscle with a bone or other part.”. Figuratively, usually in the plural, sinew connotes strength, as in this much-repeated quotation from Cicero: “The sinews of war are infinite money.” ” The adjective for sinew is sinewy. When I hear or read the word sinewy applied to a person, I think of muscles, strength, and healthy leanness. In the context of cooking, sinewy is applied to cuts of meat.
Daily Writing Tips
MAY 21, 2016
The term “lean writing style” is not new to literary criticism. Dashiell Hammett is the American writer most cited as the master of it. However, the recent spate of how-to articles urging writers of all genres to hone a “lean writing style” may have more to do with the world of computing than with literature.
Daily Writing Tips
MAY 23, 2016
Numerous idioms ending with the word out exist, but only a select group serve (in open form) both as verb phrases and (in hyphenated or closed form) as compound nouns; “tune out,” for example, describes the act of ignoring sensory stimuli, but one does not refer to a tune-out as an instance of such behavior, though one can, for example, either bail out or experience a bailout.
Small Business CEO
MAY 23, 2016
If you’ve ever caught yourself admiring some type of construction work–whether it be vinyl siding, paint, carpet, whatever–you may also find yourself thinking of doing that type of work as a career, especially if your current employment is stagnant, unfulfilling, or insecure. The fact that you are inspired by the work of others shows that you have a heart for the trade.
Small Business CEO
MAY 25, 2016
Hiring the correct commercial firm to take care of your legal interests is crucial to any successful business. There are a variety of commercial lawyers in your region , each offering different sizes, specialities and experience. This guide will help you choose the best commercial law firm for your business interests and needs. Look for firms with experience within your commercial sector.
Small Business CEO
MAY 24, 2016
Hiring the wrong person for the job is a costly mistake in more ways than one. According to a study conducted by the recruiting industry, the true cost of onboarding an employee at the middle management level is $240,000. That is when everything goes well and the new hire is a good fit for the job. When he or she has the external qualifications but fails to be a good fit, that cost increases to $840,000.
Small Business CEO
MAY 23, 2016
From a business perspective, most business owners and company heads are familiar with professional insurance for their contracting or professional work, otherwise known as errors and omissions coverage. However, the risk of public liability is also present for the average company, and can bankrupt a good business with one or two bad lawsuits. Public liability: What you need to know.
Small Business CEO
MAY 27, 2016
We’ve talked before about the use of promotional products in your branding efforts. Today we’re going to explore ways to improve your social media presence to better reflect your brand and engage your audience. Because in 2016, if your company or idea isn’t represented on social media, you will have a much harder time finding success. photo credit: Geekia / Flickr. This isn’t just a tagline or one of those “buzz phrases.” It is the truth.
Small Business CEO
MAY 26, 2016
There are more ways to lose money in business than to make money. In fact, if you’ve been in business for any length of time, you know this adage can ring very true. Here are a few mistakes that have killed even successful businesses. Too Many Meetings. The 1980s called — they want their meetings back. If you spend more time in meetings than you do making sales, then your business is in trouble.
Small Business CEO
MAY 24, 2016
It’s common for clients and in-house content marketers to shift their focus and retool their strategy after the initial launch. Managing SEO, inbound links, and social traffic is a learning experience, and many realize that their goals have changed. photo credit: Geoffrey Wiseman / Flickr. Unfortunately, changing your plans can get expensive when it’s not done right. Here are a few ways to improve your content marketing to meet your goals, without driving your budget into the ground.
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