Coworking Has Crossed the Chasm
Small Business Labs
MAY 23, 2016
The Coworking Industry is an interesting white paper by coworking industry veteran Drew Jones, who is a partner in the boutique coworking consultancy OpenWork. The paper uses the diffusion of innovation model developed in the book Crossing the Chasm to show that coworking has reached the early majority phase. This roughly equivalent to saying coworking is beginning to enter the mainstream.