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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. Then, I moved to New York and worked at a couple of marketing agencies, where I was overseeing the Estée Lauder and Unilever portfolios—everything from influencer strategy to casting to execution to reporting.

Agencies 306
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How Hiring Virtual Assistants Can Boost Employee Performance and Work-Life Balance

Success

Laith Masarweh, founder and CEO of Assistantly, an agency that connects businesses with virtual assistants around the world, says that in the third quarter of 2022, bosses hiring VAs for their employees increased significantly, by 10% to 15% of Assistantly’s business. Many companies approached Assistantly for help.

2023 264
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What’s the Big Deal About Acceptance Speeches Anyway? Bonnie’s Story

Bonnie Low-Krayman

Cary Berman at the William Morris Agency was one of them and he is a dear friend 37 years later. InStyle Magazine put it this way, “Hard-working people everywhere — whether they are or ever have been someone’s assistant or not — were nodding and clapping and hell-yessing in agreement. 100% certain. We never forgot it.

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How to Make Money With AI in 2024: A Beginner’s Guide to Saving Time and Effort

Success

I started a public relations (PR) agency with a vision of helping people make a bigger impact through media exposure. How solopreneurs can use AI to make money If you’re a solopreneur or small agency, you can use AI to make money. This article originally appeared in the January/February 2024 issue of SUCCESS Magazine.

2024 299
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the fisher price concept

Job Advice Blog

She’s been on PBS’s Frontline, Smart Money magazine, articles for CareerBuilder, MSN Careers, Yahoo Hot Jobs, and the New York Times, among others. She’s also been featured as an expert in numerous career books. Sign up for her free newsletter and receive a comprehensive resume report in return!

Resume 100
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The Structural Shift to a Contingent Workforce

Small Business Labs

Small Business Blogs Entrepreneur Magazine Blog Entrepreneurship & Education at the Kauffman Foundation Fresh Inc. Compare the capabilities and vested interest of salaried employees versus contracted professionals. When we reference organizations that have provided us funding in the last year we will note it.

2010 100
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Experience vs. a university degree part two

Practically Perfect PA

I’ve attended numerous seminars in leadership, time management, MS Word, Excel, Outlook, meeting planning, event planning, and disaster recovery planning (Joan Eisendot and her website are fantastic resources) as well as is Tyler Davidson at Meetings Focus magazine/website, and freely shared the knowledge with my peers and anyone who asked.

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