Peter Shankman, the original creator of “Help a Reporter Out” is on a mission to restore truth in media
Success
JULY 30, 2024
In 2015, one business owner called it “your PR agency’s worst nightmare.” Now, three times per day, an email goes out to 22,000 users for free, with a zero-tolerance policy for AI, spam and fake accounts. A few years later, it was acquired by his largest advertiser, Vocus (which would later be acquired by Cision).
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