Why Knowing Your Customer Drives Smarter Growth (and Higher Profits)
Entrepreneur.com
JUNE 13, 2025
The more companies learn about their target audience — whether through purchase data, reviews, focus groups or other methods — the better theyll be positioned to unlock growth. As far back as 2013, "also bought" recommendations accounted for 35% of Amazons sales. This only happens when you learn more about your customers.
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