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It might seem counterintuitive, but it’s important to embrace procrastination as part of your writing process. Ann Handley is a digital marketing pioneer, writer and speaker focused on inspiring businesses worldwide to elevate their marketing. This week, she chats with On Your Terms host Erin King about embracing the struggles of writing and marketing while staying true to your personal brand.
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The first time I went whitewater rafting, my river guide was a scraggly hippie whose response to every topic, from butterfly sightings to tornado warnings, was, “No worries.” This was the spring of 2005. I was 25 and four years into a professional career; he was about the same age and taking his sixth consecutive semester off to find himself. Before our group plopped into individual inflatable kayaks, our dashing and potentially doped-out guide gave us a set of instructions from on high, like a
The first time I went whitewater rafting, my river guide was a scraggly hippie whose response to every topic, from butterfly sightings to tornado warnings, was, “No worries.” This was the spring of 2005. I was 25 and four years into a professional career; he was about the same age and taking his sixth consecutive semester off to find himself. Before our group plopped into individual inflatable kayaks, our dashing and potentially doped-out guide gave us a set of instructions from on high, like a
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