The Impact Lean Thinking Can Have on Marketing
Small Business CEO
APRIL 5, 2022
The post The Impact Lean Thinking Can Have on Marketing appeared first on SMALL BUSINESS CEO. Marketing campaigns of the past haven’t exactly been lean. In fact, old strategies focused on saturation over everything else—get the word out to as many people as possible and hope that some of them have their wallets handy. Lean thinking changes the emphasis to quality over quantity.
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