Remove Clothes Remove Company Remove FAQ Remove Policies
article thumbnail

The Hypocrisy of Kleenex Hand Towels

The Marq

I’m making an exception to my “no rant&# policy today because of a product advertisement I saw recently for Kleenex Hand Towels while watching TV. Instead, I read the following on their FAQ. Rather, I like finding a problem and figuring out how to solve it. Every time I see it, it makes me angry. " What a disgrace.

article thumbnail

Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

Later they learned that in Africa illiteracy is high, so companies put pictures on the product labels to show what’s inside. They are, unfortunately, classic examples of what happens when a company seeks to communicate internationally on the cheap. Good copy will reveal that the emperor is has no clothes.

2010 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Full-time Freelance Writing Jobs | Men With Pens

Men With Pens

If you want to make a career of writing, should you look for a full-time job in a company or strike out on your own as a freelancer? I know plenty of people who prefer having a writing job working for one company. If you work at the right company, that is. Dress in comfortable clothes (I recommend Hawaiian shirts).

2010 40
article thumbnail

What's Under the Hood of Your Web Copy? | Men With Pens

Men With Pens

If you write web copy that speaks of being good in sales but sounds like it comes from a casual, laid-back stay-at-home mom, your client won’t be pleased if she’s actually a businesswoman who wears upscale clothes to impress clients at high-profile meetings every day at her downtown office. Powered by frugal

2010 40
article thumbnail

Is Your Education Useless? | Men With Pens

Men With Pens

Do I write routinely about Policy and Management or about Labor Relations? Looking at the impressive list of people who have commented here, imagine putting them all together as a company: I bet they would wipe the floor with a company made of of people who only had job specific skills, and no cross-disciplinary experience and perspective!

2009 40
article thumbnail

Princess Bride Guide to Copywriting | Men With Pens

Men With Pens

“I’m on the Brute Squad.&# “You ARE the Brute Squad.&# – It’s often better to look like you are a small company, than look like you are one guy scrambling to cover everything. Miracle Max: Go through his clothes and look for loose change. It’s always possible to overdo anything. Powered by frugal

2010 40
article thumbnail

Taylor's a Feminist – But So Is James | Men With Pens

Men With Pens

My mother was always the main breadwinner in our family, and her male peers (and all of her peers were male, because female company owners are still rare even in liberal places like the Bay Area) respected her immensely. She didn’t have her own company yet, and she had been handing out resumes not that long ago herself. Not nearly.

2009 40