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Their strategy involves setting ambitious targets such as increasing leadership representation of these groups by 30% by 2025 and addressing disparities in hiring, retention, and promotions. TimeZone differences can also be challenging.
Companies that had spent decades refining in-office operations suddenly had to rethink how to lead, collaborate and stay connected without physical proximity. Problem: Building a collaborative culture For remote teams, culture isnt a break room stocked with snacks or after-work drinks. For some, the shift was seamless.
The Buffer report implies that companies are already embracing this trend, with 62% of respondents saying they currently work with teammates across different timezones. The organic environment for collaboration was a perk for Poitevien, but for other industries it is essential. It’s not forced and awkward like on a Zoom.”
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In 2025, a growing number of major employers are mandating full-time returns to the office. Similarly, the federal government has followed suit; by early 2025, over 400,000 federal employees were required to be in the office at least two to three days per week, with some agencies enforcing full-time attendance.
Companies pursuing international tie-ups will likely require employees to navigate cultural differences, collaborate across timezones, and leverage diverse technological ecosystems. For workers, this trend emphasizes the need for a global mindset and agility in embracing new ways of working.
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