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Customer-Centric Marketing: How To Use It To Your Advantage 

Jennie Lyon

Customer-Centric Marketing. You’ve probably heard about it online, on another podcast, or in your inbox. Customer-centric marketing is a business philosophy that prioritizes the customer’s needs and experience above all else. But what exactly does it mean?

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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

Recently on Customers Rock! We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. It’s not about what you think… it’s about what your customers think.

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Customer Relationships: Not Something You Can Set and Forget

Make or Break Moments

But customer relationships? The needs of our customers change and evolve as things change in their life. As a customer – it isn’t my speciality, so I don’t question, I just continue on. The company didn’t come to the customer. The customer went to the company. No change.

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Daan Van Rossum CEO of FlexOS and Dreamplex | Helping Companies Thrive in Any Hybrid Structure

Allwork

All to help them with their key challenge: to attract, engage and retain the best talent in the market. How can current leaders overcome the challenges of hybrid work? What is FlexOS and how is it transforming the future of work? How to use gamification to get people to engage. About this episode.

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The Numbskull’s 10-Step Guide to Creating a Seminar

Men With Pens

on how to create a seminar in just ten easy steps, I was pretty darned pleased. A seminar is a fantastic way to show off your stuff, get people interested and get them buying from you. So… when’s yours? Now I have your attention. The average freelancer absolutely hates to sell. It’s sad, but true.

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