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How to Turn Big Business Moments Into Lasting Brand Momentum

Entrepreneur.com

Intelligent lead management starts with a lead scoring system that ranks prospects based on job title, buying intent, budget and engagement level. Social media retargeting to stay top-of-mind by serving tailored ads, exclusive content, such as access to a demo, case studies or whitepapers.

2025 114
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How My Old Job Secretly Prepared Me to Build a Thriving Business

Entrepreneur.com

Newsroom layoffs, budget cuts, and staff downsizing became routine. But more importantly, it helped me communicate my value consistently — through blogs, videos, emails, and social media. I cite trends, pull performance data, reference case studies. I started my journalism career in 2004.

2025 117
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Your Startup's Most Powerful Growth Driver Might Be Happening Behind the Scenes — But Here's How You Can Harness It Anyway

Entrepreneur.com

Thats because theyre happening in what marketers call dark social : the invisible web of private messages, DMs, forwarded emails and group chats where people share your product, talk about your service and recommend you to their inner circles. Its unmeasurable. And it might just be the most powerful growth channel your startup has.

2025 108
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10 Strategies for a Thriving Home-Based Business in 2024

Tips From T. Marie

Upgrade your website , harness the power of social media, and create valuable content to captivate your audience. Social media ads can be relatively inexpensive as can local newspapers, but if you absolutely can’t invest in advertising of any kind commit to building an email list by providing valuable content directly to inboxes.

2024 246
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How to Promote Your Business as a Freelancer

Success

Arford suggests “creating case studies where you take people through your process and reveal how your work obtained results for your clients. If hiring someone isn’t in your budget, there are affordable tools she recommends, such as Content Harmony, to find SEO words for website and marketing copy.

Promotion 264
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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

It is not a social media book (more on that in The Story below), but social media is woven throughout the book (as it should be woven throughout a company’s marketing and customer service strategies). It is also not a customer service book (but that is an important tenet). But customer service is not enough.

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News on the Practically Perfect PA Virtual Summit

Practically Perfect PA

Getting the budget to attend a conference might be one thing, but asking your organisation to pay for flights and accommodation is difficult at best. You will be able to network and interact with each other, share your thoughts on the content and connect via social media. No need to have to ask with a virtual summit.