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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. People [emailed] right back and [said], ‘Wow, we made the right choice,’” Tomsic said. Case Studies.

2003 279
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A 4-Question Guide to Unlock Your Creativity

Success

That is, even the folks who couldn’t think of anything to do with the paper clip besides holding papers together were just as likely to write and direct a successful play as the people who had loads of MacGyver-type tricks for the humble office-supply staple. Divergent thinking doesn’t always predict creativity. But it still counts.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. McLellan and Heaton have used their blogs to promote each book’s crop of contributors.

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How to Deal With Rejection: 5 Fresh Ways to Look at Getting Rejected

Brilliantly Better

My ultimate goal is to grow, evolve and become brilliantly better. If I am avoiding rejection then I am in conflict with my goal. It helps to step back and ask yourself what your goal is and if you’re moving away from it with the actions you take every day. I’ve learned that resisting or hiding from rejection is useless.

2010 40