How CEOs Can Use Digital Transformation to Improve Customer Retention
Small Business CEO
OCTOBER 11, 2021
The buck usually stops on the CEOs table, especially for small businesses, and marketers who do the main job of converting and retaining customers don’t find their task easy; it takes ingenuity to convert a customer, and the effort that goes into retaining customers can at best be described as herculean. The conversion rate has become more of a mirage now that customers mostly do their shopping online.
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