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Measuring the Impact of Social Media

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However, the fact that social media is a web-based activity gives companies (especially those in the Business to Consumer space) the opportunity to measure actual product purchases coming from social media. Other costs are not quite as obvious. Dell is one of the most commonly cited examples of this from their Twitter Dell Outlet account.

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Consumer Reports’ naughty and nice list for holiday shoppers

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Wal-Mart for their return policy refunding cash (for purchases under $25), gift cards (for purchases over $25), or an even exchange. Verizon Wireless for doubling to $350 the early termination fee if a customer cancels their smartphone subscription after the 30-day grace period.