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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

Later they learned that in Africa illiteracy is high, so companies put pictures on the product labels to show what’s inside. You have to be a pregnant woman in the morning and a retired trucker in the afternoon. Recover from mistakes and learn from them. Good copy will reveal that the emperor is has no clothes.

2010 40
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Is Your Education Useless? | Men With Pens

Men With Pens

You put hours of effort and study into learning a certain subject inside and out. You probably can’t remember when you last put the knowledge you learned in university to work in your everyday business affairs. You’ve probably forgotten half of what you learned, too. I didn’t pay attention to what I’d learned.

2009 40
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Which Person Would You Talk To?

Men With Pens

Here’s your retirement cheque, go build your house, put in a pool, and stay with your girlfriend for the rest of your life,&# then I would probably kill myself. I saw E.Gilbert’s TED talk shortly before I learned I suffered from Bipolar Disorder and what she said resounded so true it was scary. Pay per view. Félicitations!

2009 40