All your customers are crazy (aka psychological customer retention)
The Shrink for Entrepreneurs
DECEMBER 6, 2010
Your customers have got issues. Because your market demographic, no matter how “niche” you might be, is made up of the wider group of freaks we refer to as “humanity”. Crazy people. Here’s a story that’ll prove to you why your customers are crazier than you realize. No bitterness at all.).
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