Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
One of the worst mistakes copywriters make is to assume their job is about writing. They don’t care about the artistry. Apparently, few German consumers had use for a “manure stick.” I like potatoes as much as the next guy, but I don’t wear shirts bragging about it. It’s not.
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