Bankrupt and Facing a $100 million Lawsuit, This Entrepreneur Learned the Power of Grit
Success
JANUARY 10, 2022
Over the next few weeks, approximately 75,000 distributors followed his lead, and the company sued Goetschel for $100 million—litigation that would tie up his finances and energy for years. He launched Paradigm Marketing Alliance as a remedy, creating social media content for those entrepreneurs and other franchise brands.
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