Remove 2014 Remove Confidence Remove Phones Remove Travel
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Designer Michael Costello Aims to Empower Women Through Fashion

Success

Michael Costello dressed Beyoncé in a handsewn white lace and nude mesh dress for the Grammy Awards in 2014. My designs are all about celebrating women from all walks of life and making them feel confident and beautiful. To avoid distractions, I… usually put on some music and put my phone on silent. My whole life is in it.

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How I Lost $3 Million in 24 Hours and Bounced Back

Success

And then the phone rang. As the words “We have a problem…” came through the phone, the blood drained from my face and a sharp pain pierced my stomach. I lost my confidence. I traveled the world from Australia to Switzerland, selling tickets and packages to corporate clients for the world’s largest sporting events.

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What can assistants expect in 2015?

Practically Perfect PA

I genuinely think 2014 was a turning point in our industry and I think 2015 will see a consolidation of our efforts to take our profession forward. The situation has improved over the last few years and we have seen record numbers attend events in 2014 but it will continue to be a struggle in 2015. Client Entertainment.

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SMART objectives

Practically Perfect PA

As part of the Executive team develop the 2014/15 marketing strategy for the business. Develop the 2014 content marketing strategy in line with business activities and the 2014 events calendar. The first large commercial event is in July 2014. To be completed for Q3. Skills related objectives. Personal objectives.

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SMART objectives

Practically Perfect PA

As part of the Executive team develop the 2014/15 marketing strategy for the business. Develop the 2014 content marketing strategy in line with business activities and the 2014 events calendar. The first large commercial event is in July 2014. To be completed for Q3. Skills related objectives. Personal objectives.

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SMART objectives for assistants

Practically Perfect PA

As part of the Executive team develop the 2014/15 marketing strategy for the business. Develop the 2014 content marketing strategy in line with business activities and the 2014 events calendar. The first large commercial event is in July 2014. To be completed for Q3. Skills related objectives. Personal objectives.

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Inside the Edinburgh PA Network

Practically Perfect PA

This then took me into the arena of public speaking and gave me the opportunity to be on the PA panel at ACES 2014. Sherien : The advice I would give my younger self would be to have more confidence and self-belief. Sherien : I am sure I am with the millions when I say I can’t live without my phone.