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This marks the lowest engagement rate since 2013. Employee engagement in the United States has dropped to its lowest levels in over a decade — with only 30% of workers actively engaged in their jobs in the first quarter of 2024. The data, published by Gallup , shows the decline represents a loss of 4.8 million engaged employees.
Your brand power is determined not just by the ads you create and the content you push, but also by the quality of your products and services, the level of accountability with which you operate your business, your commitment to customerservice, and of course, the picture the press paints, amongst other things.
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