The ‘118’: The Modern Elevator Pitch
Success
OCTOBER 30, 2022
I have always liked the idea of the elevator pitch —that is, the ability to sell yourself and what your company offers in the span of an elevator ride. But the elevator pitch has become too slow for our times. It even sounds slow. Technology has made everything faster, so your pitch has got to be faster too. Today your “ride” lasts no more than two minutes, and sometimes as little as 30 seconds.
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