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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

MARCH 25, 2010

Good copy will reveal that the emperor is has no clothes. There are some helpful tips later in the article, but the non sequiturs that lead into them have no bearing whatsoever, especially if you work in an agency environment or as part of a larger company. Another reason why copy fails is the because people ask too much of it.

2010

2010 AT&T Email Agencies

Which Person Would You Talk To?

Men With Pens

DECEMBER 1, 2009

I think it’s good to change, to reconnect and adapt to whatever environment you fall into. Just look at our environment: nighttime, no sun, the moon. I find that even in a living environment, it’s also good and healthy to both stabilize yourself and then just change. Daytime, the sun, no moon. 6 weeks 2 days.

2009

Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Which Person Would You Talk To?

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