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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

Later they learned that in Africa illiteracy is high, so companies put pictures on the product labels to show what’s inside. They are, unfortunately, classic examples of what happens when a company seeks to communicate internationally on the cheap. Baby food” took on a startling new meaning. Are all those examples true?

2010 40
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Full-time Freelance Writing Jobs | Men With Pens

Men With Pens

If you want to make a career of writing, should you look for a full-time job in a company or strike out on your own as a freelancer? I know plenty of people who prefer having a writing job working for one company. If you work at the right company, that is. Enjoy – it’s a good one! Good question. But that’s just me.

2010 40
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5 Surefire Ways to Get Freelancing Clients | Men With Pens

Men With Pens

Reply Nate Chastain ( @cumalu ) April 2, 2010 at 3:11 pm I’ve employed most of these techniques to get my time management consulting company off of the ground. I think companies need to realize that, in this era, building great relationships with consumers is about getting into conversations. Powered by frugal

2010 40
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Do Clients Need to Like You to Buy? | Men With Pens

Men With Pens

Back when I used to work for advertising and marketing agencies, the client would choose from a list of agencies they had heard of and get us to pitch. All the agencies on their list could do the work, and had trust in the field built through reputation and client roster. Tamsen McMahon´s last blog.

2010 40
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Six Ways to Get More Juice from Your Freelancer | Men With Pens

Men With Pens

It comes from experience and knowledge, gained from many assignments for many companies, and it can shed new light on your business. I dropped a client who whined all the time, made it sound like he was on the verge of needing public assistance when he just bought out another company and it wasn’t for cheap.

2010 40
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Free Blog Posts | Men With Pens

Men With Pens

It was free because it was idle; it wasn’t supposed to be the sort of business expertise that many companies would shell out good money for in the form of a consultant. I no longer have a company paying into a retirement fund. It’s called a breach of Copyright. I work much longer hours that I ever worked before.

2009 40