Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
Good copy will reveal that the emperor is has no clothes. There are some helpful tips later in the article, but the non sequiturs that lead into them have no bearing whatsoever, especially if you work in an agency environment or as part of a larger company. Another reason why copy fails is the because people ask too much of it.
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