Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
Tony Lamb loves telling the story of how he was inspired to start Kona Ice, the gourmet ice cream truck franchise he launched in 2007. By starting Kona Ice in 2007, Lamb wanted to capitalize on the familiarity of that ice cream truck jingle and to create a new, positive and family-friendly image associated with the ice cream truck experience.
Let's personalize your content