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Service Untitled» Blog Archive » Building customer relationships.

Service Untitled

Using the Ritz Carlton and FedEx as models of customer service, changes in American Express service strives to create deeper emotional connections with their customers. A customer service applicant might be asked, “If you worked at American Express, how would you give a hug to a card member over the phone?&#

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The secrets of a top copywriting pro | Men With Pens

Men With Pens

Well, Dean came through with flying colors and sent me half the interview – by the time I hit the end, I couldn’t wait to read the rest. And you’ll learn why right here in this valuable interview with a pro copywriter. Of course, there are the phone calls and urgent emails from clients I have to field.

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