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Backstage Capital Is Funding Startups by Underestimated Entrepreneurs

Success

Christie Pitts, Backstage Capital’s general partner, talks about the early days of the Los Angeles-based company and how she got involved: Working in the music industry, Hamilton learned about startups and networked with investors and entrepreneurs. When she started Backstage, Arlan went all in on this idea.

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Measuring the Impact of Social Media

Customers Rock!

Per social media manager Rachel Gross (shared in an interview I did with her for my book , p. Companies such as Best Buy and Verizon (where I was most recently actively engaged in this as the community program manager) see these gains and are able to use them to calculate an ROI on their communities. Sanuk is another example.