Cashing In Without Selling Out: Bob’s Red Mill
Success
APRIL 9, 2022
Bob Moore was supposed to be retired when he launched the biggest entrepreneurial achievement of his life. A serial entrepreneur, Moore built a string of business ventures, including owning gas stations in the 1950s, but a new path was born in 1961 when Bob and wife, Charlee, became captivated by a way of eating that was based on whole foods. Sourcing these healthier ingredients meant traveling to specialty food stores back then, but the two were dedicated to finding and developing whole grain r
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