Sun.Aug 22, 2021

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How to Make Your Small Business Shine During Trade Shows

Small Business CEO

There are many marketing strategies your business can implement these days, which are mostly effective in their ways. Thankfully, depending on your target audience, such tactics work to grow brand awareness, increase customer loyalty, and boost conversions too. One old but gold marketing scheme that seems to have not failed businesses ever since is through trade shows.

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Ep 129: Ask Me Anything – Boundaries, Humility, Deadlines, and Core Competencies for Assistants

Go Burrows

The interviewer gets another chance to be interviewed by you. In this Ask Me Anything episode of The Leader Assistant Podcast , I do my best to answer the following questions from assistants all over the world: How do you manage a team where one person has poor boundaries and the other is happy to take advantage? How do you encourage a fellow EA to be more humble?

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How to Choose a Press Release Distribution Service?

Small Business CEO

Press releases are well-crafted content with information and attention-grabbing content. Knowing the pros and cons of press releases in digital marketing, what are the metrics to look for when you are hiring a press release distribution service? While you look for a PR partner for your business, here are few things that you must look for in them. How does a good press release distribution service look alike?

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Are You Paying Attention?

Brilliantly Better

If so, how much attention did you spend so far? Really, I am quite intrigued by this choice of words… Why isn’t it “giving away attention for free”? Or “lending attention”? Why do we use the term “paying”, like attention is an actual currency, or some sort of value that gets bartered in the process? Read more.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Finding Gratitude in Our Not-So-New-Normal

Success

It was a Tuesday morning this past spring. Michael and I had dropped the kids off at school and were heading out to The Hamptons for 36 hours alone. We were feeling pretty grateful, especially after a long year together with the kids, to leave them with their babysitter and have a little time to ourselves. We were about 45 minutes outside of New York City when Michael’s phone rang.

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