How to Create Strategic Partnerships
Success
MAY 20, 2022
The goal is to increase capability—whether through offering new products or services, expanding in capacity or geographically, or cross-promoting,” she says. Proof it works: Schaus’s profits grew by 15% from 2011 to 2012 as a result of her partnerships. In 2012 I passed along between 35 and 40% of the work that came my way.
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